The Lego Enterprise History

The Lego company was founded in 1932 when Danish carpenter Ole Kirk Christiansen started making toys for a living. He struggled to make ends meet in the depths of the 1930s, but the miniature prototypes he had made of things like ironing planks and ladders had great potential seeing that children’s toys. This individual named the company Seglar after two Danish key phrases, leg and godt, meaning “play well. ”

In 1958, he made the iconic lego brick with pipes inside that makes it interlock to lego items. This innovative innovation totally changed the company and allowed it to increase at an amazing pace.

By the 1960s, Seglar had extended its international reach and began providing toys below license in North America with an arrangement with luggage maker Samsonite. The organization also launched selling units with all the parts had to build a specific model, and introduced dedicated themes which includes Space (with astronaut minifigures), Castle, Village (later has been renowned Lego City), and FabuLand.

In the 1970s, Lego needed a remarkable step forward having its introduction of Lego figures that got movable legs and arms. The company also began employing more clear plastic and producing larger hinders for younger kids, a series called Duplo. In the 1980s, Lego’s revenue grew at an amazing rate of ten percent every year, despite overall gadget industry product sales growth scaling down.

Today, Profano is a large global corporation with profits of more than $5. 8 billion and one of the most coveted brands in the world, ranking number 1 on Brand Finance’s ‘Most Powerful Brand’ list in 2015. But it still feels less like a ruthlessly commercial giant and even more like an older family good friend.

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